1.0 Introduction & Mission Statement

Many people find it easier to write the introduction last, as it should contain a brief statement on each of the following:

  • the essence of your business
  • your overall strategy
  • key actions or areas you plan to exploit
  • any major factors which will affect the plan

You may wish to treat the first bullet as your mission statement. The mission statement is not a framed page of random buzz words for customer consumption, but a practical, clear concept of the business you are trying to build.

Introduction

  • Worked example

Mission Statement

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